The Last Ten percent.
This title sounds as if addressing a particular group of people in class, who will always have other interests than studying.
Even the word 'last' has an ominous ring to it. So, what exactly is The Last Ten Percent?
Imagine a class of 30 students studying for his or her examination. If they should cover ten chapters for their examination, how many do you think they will do? Out of 30 students in that particular class, 20 will read an average of 7-8 chapters. Another 5 students will read only 4-5 chapters, just enough to take them through their exams. And last 5 students will read all ten.
Now, let us see the case of the most. The average ones. When they begin learning for the test, they want to complete all ten chapters. But having completed around 90% of the topic, they are of the thought that what they have read is enough. They do not have the urge to complete and compete with the 5 students who would learn everything. They just give up.
This is the same in case of companies.
When a new company is started, there are ads flying everywhere and after a few months or years onto it, the 'new' enthusiasm has vanished and what remains will not be enough to wake up the remains of a person. So, eventually they lose customers.
In any business, the customer is the king. One bad mouthing unhappy customer is enough to cause you losses than a huge tsunami.
So, what has that got to do with 'The Last Ten Percent?'
As I have mentioned in the student example, what is so hard to achieve is the last ten percent. Most of the companies will do the 90%. Only some companies tend to go the extra mile to achieve the rare feat.
Why is it so hard to achieve the last ten percent? Is it because of lack of knowledge or lack of responsibility towards customers or just plain lack of the raw enthusiasm?
In his book, The Last Ten Percent, the author T.G.C Prasad describes what makes the last ten percent elusive. He has also portrayed the importance of that last ten percent.
The book is basically divided into two sections.
The first section gives you a fast look into what an average customer wants. It also takes you into multiple examples onto corporates which rule the world. This section was interesting to read, as the author has quoted many examples. By reading it, you can see how a simple mistake in the part of the company will anger the customer and lose the customer satisfaction.
The author has given examples from corporate companies like The Walmart, Nestle, Starbucks etc and has detailed on the various plans adopted by the companies. The first section also deals with various strategies. How some are more important than the others and many more questions that would arise from an aspiring corporate man had been answered in that section.
The second part of the book mainly deals with the aspiring corporate man. What would make a person a successful businessman? In that section, the author has detailed on various strategies to be followed by the person to make his company achieve the last ten percent.
This book appears to be a complete package for an aspiring person, but it cannot be taken as the bible for business. The true key to success always lies in oneself. These kind of books always gives you the cutting edge in achieving success.
The book was an easy read and the author has maintained the same feel throughout the book. The tiny stories in between truly made the book interesting.
So, as the final verdict, I did not particularly enjoy reading it. But I learned a lot through it and as I had written repeatedly, the stories of experience was good to read. So, if you are an aspiring business man, read it. If you are looking for a self-help book in general, this is not for you.
I would like to rate the book 6/10.
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